SEO software does what exactly?
SEO software frequently starts from the following assumption:
– look at the page that ranks number 1 in Google,
– do exactly the same + a bit better,
– and you will be number 1
SEO software will then examine “all” the SEO parameters that it finds out about the number 1 site in Google. Then this SE software will automate the process in mimicking this for your site.
SEO is more than a software-approach!
SEO is the art of ranking number 1 in any search engine for any keyword.
Spiders rank a web site number one because spiders “think” that this site deserves to be number one. Of course the spider cannot think: there needs to be a programmer who programs the spider to find out which site is best.
Now if you are smart enough to feed the spider exactly what the programmer thinks is important, you will have the knowledge to rank number 1.
This is exactly what SEO software does: it claims to know and tackle “all” the parameters that make a web site ranking number 1.
Pitfalls of a software-approach to SEO
Suppose you find all the parameters needed to rank a web site number 1. You manage to get all this parameters onto your site and you even manage to be rank number 1.
Now if your site is really deserving to be ranked number 1, all is fine. But if surfers start complaining that you are not, the search engine will be blamed!
It won’t take long until Google finds out that “somebody broke the code” of the spiders. The spiders will be updated to give quality results to the visitors!
This means you need to get an upgrade of your SEO software approach… : you are running after the facts in stead of above the facts.
How to be ranked number 1?
You rank number 1 because you deserve it.
In spider logic this still means:
– your page talks about the keyword you are optimizing for
– you page has lots of incoming links about the keyword you are optimizing for.
This is what ranking number 1 should be about.
But my SEO software is really up to date, or is it not?
Your software can only be up to date AFTER the spiders’ software is updated. Unless you write the spiders yourself, you will always be a bit later.
You cannot know all the parameters the spider takes into account, unless again you are writing the spider software yourself.
Some of the parameters you cannot influence: age of the web site is one of them. Suppose the spider needs to choose between 2 websites: the oldest one and the SEO mimic: which one to choose? The oldest one would be the easiest bet, and you cannot change the age of your web site can you?